SportsTechX Weekly
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#107 🎮 FIFA's New Mobile Video Game

#107 🎮 FIFA's New Mobile Video Game

+ Article on technique analysis in Sports using AI

SportsTechX
November 30, 2024

News, features & insights from the world of Sports Tech & Biz. Every Week.

A day late on account of packed schedules and limited resources, apologies if that messed with your Friday reading plans. Here this week with details about technique analysis in Sports using AI, lots of news & more travel plans - let us know if in Munich for ISPO, we’ll be there.

As always, have a great (rest of the) weekend!

How AI-Powered Technique Analysis is Transforming Racket Sports!

In the world of racket sports, having a proper technique is essential. Yet, developing a flawless swing, executing a powerful serve, or learning how to properly position hips and shoulders takes time to perfect and often relies on the style, experience and subjective eye of a coach. Today, artificial intelligence (AI) and machine learning are changing that. With advancements in computer vision and biometric analysis, players and coaches can access objective, data-driven insights, often with just a smartphone or an on-court camera. These technologies are making advanced technique analysis not only accessible but also affordable, transforming the way players improve their game.

SportAI are at the forefront of this transformation. By using AI-powered solutions, our technology can provide instant and precise feedback on a player's technique. By combining video analysis with machine learning, SportAI is creating new opportunities for training, broadcasting, and even sports equipment personalization. Here’s how AI is revolutionizing racket sports through four key use cases.

Enhancing Coaching and Training with Data-Driven Insights
Bringing Objectivity and Engagement to Sports Broadcasting
Personalizing Sports Equipment for Optimal Performance and Increased Conversion Rates
Scaling Player Development and New Revenue Streams for Academies

Download: Global Sports Tech VC Report 2024

If you haven’t downloaded the full Global Sports Tech VC Report yet, then it’s about time.

Till then, here are some key highlights:

Nearly $10 billion in projected dealflow (investment + M&A) in 2024
9 New SportsTech unicorns in 2024
65% of all investment in 2024 focused on Solutions for Fans

⚡ LIMITED TIME OFFER: The PRO edition of the Global Sports Tech VC Report 2024 also includes a 1 year FREE access to the SportsTechDB PRO (worth 999!).

Event Update: Sports Tech Nation 2024 in Munich

Sports Tech Nation on 3rd and 4th December in Munich, is the premier summit of the sports tech industry. It provides a platform for influential leaders in sports and technology to come together, discuss trends, and become familiar with the most disruptive technologies in the industry.

Get a 20% discount on your tickets using code: SPORTSTECHX

Top News from the World of Sports Tech & Biz

🎮 FIFA and Mythical Games partner to launch FIFA Rivals, an innovative, officially licensed football arcade game for mobile users worldwide.

⚾ Major League Baseball (MLB) has partnered with Sportradar to revolutionize its scouting process through advanced technology and data.

🏈 AWS integrates generative AI into the NFL’s "My Cause, My Cleats" campaign, enabling stars like Maxx Crosby, Josh Allen, and DK Metcalf—and fans—to create purpose-driven cleat designs that highlight personal causes.

🏅 AudioShake wins LaLiga's EA Sports Startup Competition, transforming sports broadcasts with AI-driven sound separation and enhanced fan experiences.

🚨 Applications are now OPEN for the 2025 DivInc Sports Tech Accelerator hybrid program taking place virtually and in Houston, TX. More here.

⚽ New York City FC and Etihad Airways have unveiled that New York City’s first soccer-specific stadium will be officially named Etihad Park.

🏎️ General Motors will go racing in F1 in 2026 under the Cadillac brand (but without the Andretti name attached).

🏀 Shaquille O’Neal, former NBA star and sports commentator, has agreed to a class action settlement for Astrals NFT investors and resolved claims in a separate FTX lawsuit, pending court approval.

🏎️ Williams F1’s esports team debuted in real-world racing, securing a 1-2 finish in the opening round of Racing Prodigy’s Prodigy Three series at NOLA Motorsports Park, marking a successful transition from virtual sim racing to the track.

🎮 Thibaut Courtois steps into the esports industry with the launch of his competitive team, TC Esports.

🎮 Saudi Arabian football club Al Nassr has teamed up with Italian esports company Mkers to create its first esports division, entering the world of EA FC esports.

🤓 The 2024 Microsoft Excel World Championship will be held at the HyperX Arena in Las Vegas, offering a prize pool of $60,000.

Money Talks:

🏀 Giannis Antetokounmpo launches a venture capital fund to invest in early-stage startups, focusing on sports and entertainment.

🤝 Teamworks acquires Basepath, the NIL operations platform, to enhance athlete management for an undisclosed amount.

🤝 VANAD Group, a global enterprise, acquires Dutch AI and analytics company SciSports for an undisclosed amount

🤝 Fitness equipment maker Deuser Sports has teamed up with smart resistance band Straffr to launch the Deuser x Straffr Digital Connected Bundle.

💰 Nazara Technologies secures $100M to expand in gaming & sports media.

💰 LOVB nets $100M to transform volleyball through youth and pro leagues.

💰 360Player NC-based provider of a digital platform for modern sports clubs receives $25M Investment from Five Elms Capital.

💰 Arenametrix raises $8.4M to expand their sports CRM.

💰 London-based MAGIC AI raises $5.1m to scale AI-powered fitness mirror.

💰 Canadian sports betting and iGaming company Rivalry Corp. raises nearly $2M.

💰 Austin-based Captain Experiences secures $1.5M from Mercurius Media.

💰 $642K boost for AI-powered, rapid-inflating knee sleeves by Hippos Exoskeleton.

Latest from our channels

🎙️ Podcast with Mitch Heath: Founder at Mitch Heath Coaching, Co-Founder at Teamworks and a Start-up Coach, Advisor and Investor.

In this conversation, Mitch shares his journey in the sports tech industry, discussing his role as a co-founder of Teamworks and his current focus on mentoring and investing in emerging sports tech startups. He emphasises the importance of identifying opportunities for efficiency and revenue generation in the sports sector, highlighting innovative companies he has worked with. Mitch also shares key learnings from his early days at Teamworks. The discussion also touches on trends in personalised health and athlete monetization.

🔙 STX Article: The Rise of Esports- Transforming the Future of Competitive Gaming.