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- #108 💸 Monthly Investment Roundup for November 2024
#108 💸 Monthly Investment Roundup for November 2024
plus the first officially licensed Premier League VR game has finally launched
SportsTechX
December 06, 2024
News, features & insights from the world of Sports Tech & Biz. Every Week.
November was an average month from a Sports Tech investment perspective, an increase from October so we'll count the small win. Looking forward to a strong close to the year.
As always, have a great weekend!
The data is a snapshot from our SportsTechDB. with only highlights included in this newsletter edition. Head there for more in-depth data.
An increase from October but still lower than any of the months from Q3, let's call November and average month from an investment perspective. Q4 has quite delivered on promise from the previous quarter but at least we're chugging along.
Here’s a quick summary:
Geography: A pretty even split between Europe and North America for this month’s funding activity while M&A deals have been dominant in North America.
Sectors: ‘Activity & Performance’ sector tops this month for the third time in a row, receiving 85% of total funding. Most of 2024 saw ‘Fans & Content’ as the main focus area of sports tech investments but Q4 has defied that trend with almost 90% of funding for ‘Activity & Performance’ solutions.
Top Deals: $90 million in funding for Ladder and $2.7 million acquisition of Trinity Gaming by Nodwin Gaming.
Download: Global Sports Tech VC Report 2024 for more info
Here are some key highlights:
Nearly $10 billion in projected dealflow (investment + M&A) in 2024
9 New SportsTech unicorns in 2024
65% of all investment in 2024 focused on Solutions for Fans
⚡ LIMITED TIME OFFER: The PRO edition of the Global Sports Tech VC Report 2024 also includes a 1 year FREE access to the SportsTechDB PRO (worth 999!).
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Top News from the World of Sports Tech & Biz
⚽ Premier League Player, the first officially licensed Premier League VR game, developed by Rezzil, has finally launched and is now available on Meta Quest.
⚽ DAZN signed a landmark free-to-view deal with FIFA to exclusively broadcast FIFA Club World Cup 2025™ globally.
⚽ Spanish football giants Real Madrid are reportedly working with Apple to create Vision Pro glasses that will enable fans to feel like they are watching games at the Santiago Bernabéu from home.
⚽ KSI, Gary Lineker, Luis Figo & John Terry among other names have teamed up to launch the UK and American versions of Baller League in 2025. The six-a-side format was set up in Germany by entrepreneur Felix Starck alongside footballers Mats Hummels and Lukas Podolski.
⚽ Peacock will debut multiview functionality for select Premier League matches where viewers will be able screen all four matches at one time and arrange matches in any orientation. Fans will be able to select which match audio they hear.
⚽ The International Football Association Board, the game’s law-making body, approved expanded trials of Football Video Support (FVS), an alternative to VAR, which gives coaches the chance to challenge decisions.
⚽ Every Women’s Championship match will be streamed live on the league’s YouTube channel from next season onwards.
🏈 NBC Sports and its streaming subsidiary Peacock will work with the NFL, EA Sports and Genius Sports to deliver the ‘EA Sports Madden NFL Cast’ of the fixture. The “alt-cast” will also feature player ratings and interactive data, just like the videogame does.
🏀 TNT Sports also announced a collaboration with NBA 2K and Genius Sports to present the NBA 2K25 DataCast as an alternative way to stream the knockout rounds of the in-season tournament. The stream will be overlaid with NBA 2K25 features, including the shot meter, badges and video game camera angles.
🚫 Nike announced plans to wind down operations of RTFKT, a blockchain-based digital merchandise provider, by January 2025.
🎮 Kicks has now come to Fortnite as a new feature that can be equipped in your Locker, adding true-to-life and Fortnite original shoes to outfits.
Money Talks:
💰 GROWL raised $4.75 million to launch the world’s first AI-powered, life-sized interactive Boxing & Fitness coach, merging at-home fitness, advanced tech and gamified workouts.
💰 Russell Westbrook, former Oklahoma City Thunder star and current Denver Nuggets player, invested $10 million through his company, Russell Westbrook Enterprises, to support the development of a new soccer stadium and entertainment district for OKC Soccer group.
💰 Saudi sports platform Koora Break raised a multi-million-dollar investment from The Ferdinand Group (TFG).
💰 The Avenue Sports Fund made an undisclosed investment in Unrivaled, the new professional women's 3-on-3 basketball league co-founded by WNBA superstars Napheesa Collier and Breanna Stewart.
🤝Indian esports and gaming company NODWIN Gaming acquired gaming agency Trinity Gaming for $2.7 million (INR 24 Crore).
💸 World Peace, a former NBA champion, teamed up with former Boost Mobile CEO Stephen Stokols to launch a Sports Tech venture fund, Tru Skye Ventures. They are looking to raise $100 million for the fund by the end of the first quarter next year.
💸 The Eagles franchise is now valued at $8.1 billion after Jeffrey Lurie sold minority stakes to two families who will hold 8% of the club, once NFL owners approve the transactions.
💸 Former NBA athlete Omri Casspi raised $60 million for his latest venture fund, Swish Ventures, which will invest in early-stage cybersecurity, cloud infrastructure, and AI startups.
💸 The QIA secured a minority 30% stake in the Sauber Formula One team, which would be worth around US$360 million based on Sauber’s US$1.2 billion valuation, ahead of its transition to the Audi factory team in 2026.
💸 US-based private equity investor Bruin Capital, backed by one of its main investors TCJ, has bought three player agencies, merging them into a group reportedly valued at €310 million.
Latest from our channels
🔙 STX Article: The Rise of Esports- Transforming the Future of Competitive Gaming.
✅ STX Monthly: Last month’s sports tech dealflow, in case you missed it.
💪🏽 SportsTech AllStars Recap: Innovation in Broadcasting Tech
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