#124 💸 Latest Sports Tech Funds 2025

News, features & insights from the world of Sports Tech & Biz. Every Week.

You don’t see a $1 billion fund announcement every day, so it’s really something when it’s focused on sports. We don’t use the word momentum lightly, but when things start moving in the right direction, the impact can be exponential. And right now, it really feels like that’s exactly what we’re witnessing in the sports industry.

As always, have a great weekend.

New Sports Tech Funds: Updated 2025

The March investment summary was out last week, confirming that Q1 closed with $7.7 billion in total Sports Tech dealflow (including investments and M&A). We’re well on track for a record-setting year in Sports Tech dealflow in 2025. 

And right on cue, a $1 billion fund was announced earlier this week. Halo Experience Company (HXCO) is set to back roughly two dozen sports and entertainment tech startups.

This is part of a broader trend of specialized sports & sports tech funds as investors see sports as a booming sector. These funds are betting big on a range of topics, from fan experiences to esports, from athlete performance to media production, sportainment to smart gyms, and much, much more. 

Below is an overview of all the latest Sports Tech Funds, split by categories

• Venture Capital Funds: AO Ventures, Experience Company (HXCO), Scrum Ventures

• Athlete backed Venture Capital Funds: Cartan Capital, Champion Venture Partners, Tru Skye Ventures, Yashaa Global Capital

• Corporate Venture Capital: Decathlon Pulse, Unived Fund 

• Gaming Focused: a16z Games Fund, Bitkraft Ventures III, Ixia Capital

Applications Open: Sports Tech Bootcamp 2.0

We're back with the 2nd edition of Sports Tech Bootcamp- A certificate course in Sports Innovation and Technology! Some quick FAQs:

What content will we cover? Comprehensive overview of the Global Sports Tech landscape, key developments, investments, current and future trends in Sports Innovation, real world use cases, studies and live examples

How much does it cost? Priced at € 849.

What does it include? 20+ hours of content + Live guest sessions every week & recorded content + SportsTechDB access + access to our personal global network

Fill in the application form below and tell us why you're interested in this program.

Application Deadline: 1 May, 2025

Top News from the World of Sports Tech & Biz

⚽ Major League Soccer announced a collaboration with ScorePlay, a media asset management (MAM) platform, that will help increase the league’s capabilities of managing and distributing content across its thirty club partners.

⚽ Transmit, a streaming sports monetization platform, announced that it will collaborate with FIFA+ to power enhanced advertising experiences across FIFA’s FAST channels globally. 

⚽ U.S. Soccer CEO JT Batson and Kynisca founder and CEO Michele Kang, announced that U.S. Soccer will integrate the current operations of Kynisca Innovation Hub (KIH), Kynisca’s platform dedicated to revolutionizing how female athletes train, into the Soccer Forward Foundation. With an initial $25 million investment from Kang, this partnership reinforces a shared commitment to pioneering research and establishing global standards for women’s soccer.

⛳The PGA Tour and Saudi Arabia’s Public Investment Fund (PIF) are at an impasse in their talks to reunify men’s professional golf, with the PIF’s $1.5 billion investment offer rejected due to its requirement that the LIV Golf League remain intact. The PGA Tour wants a single premier circuit, while the PIF insists on two. 

🎾 Coco Gauff launched her own management company, Coco Gauff Enterprises, to take greater control of her career including her business and philanthropic ventures after leaving her long-time agency.

💪🏽 The International Olympic Committee said that more women than men will compete at the 2028 Olympic Games in Los Angeles, a revelation unprecedented in Olympic history going back to ancient Greece.

Money Talks:

💸 Ryan Smith of Utah Jazz along with Ryan Sweeney, launched a new $1 billion sports-tech investment fund, Halo Experience. Another example of how sports is continuing to bring in financial capital that had previously remained out of the sector.

💰 TOGETHXR, a Los Angeles based women's sports media and commerce brand, raised growth capital of an undisclosed amount, in a round led by co-founder Alex Morgan’s Trybe Ventures. 

💰 SponsorCX, Inc., a SaaS sponsorship management platform, announced that it received a growth equity investment of $4.6 million led by Blueprint Equity. 

💸 Rivalry Corp, a sportsbook and iGaming operator, secured a $650 k senior unsecured loan from its existing senior lender. The company also got XST Capital Group asan  advisor to evaluate various growth options.

🤝 Interactive Strength signed a binding agreement to acquire Wattbike, an indoor performance bike for elite athletes generating $15M+ in revenue.

💸 VC firm Athletic Ventures, backed by 100 of Australia’s biggest sports stars, including Sam Kerr, Pat Cummins and Dylan Alcott, has closed its first fund after raising $25 million in three months.

💸 Toni Kroos became an investor in soccer start-up Prematch, a data-driven community platform that enables over 50 million active soccer players, coaches and fans in Germany and England to experience their soccer up close and interact with each other.

Recap from our content archive:

🔙 STX Article: Innovative Fan Engagement- The Future of Sports in the Metaverse, Web3, and Beyond.

✅ STX Monthly: Last month’s sports tech dealflow, in case you missed it.

💪🏽 SportsTech AllStars Recap: Indian Sports Business and Tech Report series.