#129 📢 DOWNLOAD: Global Sports Tech Ecosystem Report 2025

News, features & insights from the world of Sports Tech & Biz. Every Week.

That time of the year as we bring out our latest Ecosystem Overview. Lots of great content to get through so we’ll leave you to it.

Enjoy the weekend reading. We’ve been told it pairs perfectly with an Albariño.

📢 Global Sports Tech Ecosystem Reports 2025: OUT NOW

Our annual overview of the Global #SportsTech Landscape is back, now in its 8th edition. This year, it's in a sleek portrait format, perfect for mobile 📱

This year, we’ve also included Q1 2025 which has been on fire! Already surpassing 2024’s total investment.

Key highlights:

• 💰 $58B in global SportsTech dealflow since 2020

• 🦄 12 new unicorns, 38 in Total

• 🚀 $3B record-setting round for Infinite Reality in Jan 2025

• 🤝 20+ new investors and initiatives launched in the last 12 months

• 📊 $7.6 billion Invested across latest Trends: New Leagues, Competitive Socialisation & Rise of APAC

✅ Full Report Includes:

• SportsTech Innovators list: Interviews with 15 leaders from funds, sports organisations and innovation programs

• Startups to Watch in 2025

• Breakdown of 3 hot trends in Sports Innovation & Investment

• SportsTech Dealflow by year

• Investment analysis across region, year, country, city & sector

🙏 huge thanks to everyone who contributed to this year’s report. Detailed shoutouts and more breakdowns coming soon.

Download for free right here.

Top News from the World of Sports Tech & Biz

📺 NBC and Peacock introduced interactive features for NBA coverage, including Courtside Live and Performance View, ahead of the league’s return to NBC.

📺 Yahoo Sports and Boardroom announced a new content partnership featuring a multi-platform video series hosted by Rich Kleiman.

🎵 Apple Music partnered with Universal Music Group to launch “Sound Therapy,” a curated experience blending music and wellness.

💍 Ultrahuman and RingConn were found to have infringed on Oura’s smart ring patent in a recent U.S. trade investigation ruling.

🩺 WHOOP launched WHOOP 5.0 and WHOOP MG, two new wearables focused on performance, health, and longevity tracking.

🏎️ Perplexity AI signed its first sports deal by partnering with seven-time F1 world champion Lewis Hamilton.

🎧 Beats by Dre named 16-year-old football sensation Lamine Yamal as its newest global brand ambassador.

🏋🏽‍♂️ Boutique fitness chain 1Rebel revealed plans to scale operations and open new locations across the UK.

⚽ FIFA announced that the Women’s World Cup will expand to 48 teams starting from the 2031 edition.

🏀 Springbok Analytics signed the New York Liberty as its first WNBA client, expanding its AI-powered performance platform into women’s pro basketball.

⚽FanCode secured a five-year exclusive streaming deal with LaLiga to broadcast matches in India, starting with the current season’s final rounds.

⚽ Globant partnered with the Saudi Pro League to deploy its Competition Management System and modernize operations across the league.

🎾 The International Tennis Hall of Fame unveiled $3 million in renovations following a six-month transformation of its historic facility.

🏀 NBA star Russell Westbrook launched an AI-powered startup focused on simplifying funeral planning and end-of-life services.

🔍 Adam Grossman, founder of Block Six Analytics, launched ROAR, a new sponsorship tech and analytics agency backed by Multiplier.

🏏 The Indian Premier League confirmed it would resume on May 17 following a ceasefire agreement between India and Pakistan.

Money Talks:

💸 Mark Cuban, Rashaun Williams, and Steve Cannon were announced as general partners of Harbinger Sports Partners Fund, a new $750 million sports-focused private equity fund targeting minority stakes in teams.

💸 Patria Investimentos, majority shareholder of Brazilian gym chain Smart Fit, sold a 16.5% stake through a block trade, raising $392 million.

💰 CueZen, an AI-based personalization platform for healthcare, raised $5 million in a seed round led by Point72 Ventures, with participation from Pack VC and Fort Capital.

💰 Neurostellar, a Chennai-based deep tech startup developing brain-machine interfaces, raised $150,000 in angel investment from the founders of Ather Energy.

💸 Former LPGA golfer Michelle Wie West invested an undisclosed amount in women's sports company Togethxr to help expand its mission.

🤝 Absolute Sports, a Nazara Technologies subsidiary and parent of Sportskeeda, acquired TJRWrestling and ITRWrestling for $1.25 million to expand its global wrestling content portfolio.

🤝 Footballco, the global soccer media company, acquired U.S.-based brand SoccerGrlProbs to build the largest dedicated women’s soccer fanbase in the world.

🤝 LeagueApps, a youth sports management platform, acquired RecTimes for an undisclosed amount, to strengthen its offering in facility management solutions.

💰 Entrepreneur and investor Sven Cristea joined wellness tech company Gympak as a strategic partner to support its expansion in the hospitality sectort.

Recap from our content archive:

🔙 STX Article: New Leagues and Emerging Formats

✅ STX Monthly: Last month’s sports tech dealflow, in case you missed it.

💪🏽 SportsTech AllStars Recap: Indian Sports Business and Tech Report series.