#145 💰 August Investment Roundup: Steady Pace Continues

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No summer slumps to see here as SportsTech dealflow maintained a steady pace through August. Standout news from the week was Apollo Global Management's announcement of a $5 billion investment vehicle targeting sports assets. For a PE giant managing $800+ billion in assets, that's what you might call ‘a strategic toe dip’.

Sports Tech Monthly Investment Roundup

The data is a snapshot from our SportsTechDB. with only highlights included in this newsletter edition. Head there for more in-depth data.

August 2025 saw steady dealflow across the sports tech ecosystem, with a combined $460.6 million in total activity. This included $450.6M in funding across 13 rounds and a more modest $10M in disclosed M&A volume across 7 acquisitions.

Here’s a quick summary:

• Geography: Funding was almost entirely concentrated in North America ($99.4M), with no reported volume from Europe or other regions.
  On the M&A side, North America accounted for 71.4% of deals by count, while Asia and Europe each contributed 14.3%.

• Sectors: Both Funding & M&A was dominated ‘For Executives’. Funding at 66.3%, followed by ‘For Athletes’ at 24.6% and ‘For Fans’ at 9.1%.
  M&A activity ‘For Executives’ at 57.1%, with the remaining deals split between ‘For Fans’ at 28.6% and ‘For Athletes’ 14.3%.

• Top Deals: SharpLink raised $264.5M in a post-IPO equity round, leading the month’s funding. And Galaxy Racer (GXR) was acquired by SEGG Media for $10M, the only disclosed M&A deal by value.

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Top News from the World of Sports Tech & Biz

📺 FuboTV announced the launch of Fubo Sports, a a $56-per-month skinny content service that will begin September 2, where sports fans will be able to subscribe to Fubo Sports, a standalone plan with 20+ sports and broadcast networks.

🏈 DAZN introduced enhanced features and fan innovations on NFL Game Pass for the 2025 season, including new viewing tools and interactive experiences.

📡 Cosm and Fox Sports announced a multi-year deal to bring college football, MLB, NFL, and the Daytona 500 to fans through Shared Reality experiences at Cosm’s immersive venues.

🏏 The ICC partnered with Google to enhance fan engagement for women’s cricket, using Google’s technology to increase accessibility and build momentum ahead of the ICC Women’s Cricket World Cup 2025 and T20 World Cup 2026.

🏈 Fox Sports unveiled a new high-tech Stage B studio with double the LED backdrop of its previous set to enhance Fox NFL Kickoff and other shows for the 2025 season.

📡 Fox and YouTube TV reached a new carriage deal that will keep Fox, Fox News, FS1, and other channels available on YouTube TV, averting a blackout.

🎾 The Intercollegiate Tennis Association (ITA) signed a three-year partnership with PlayReplay to introduce electronic line calling across all divisions of college tennis.

⚽ Antipiracy group ACE shut down Streameast, which it called the world’s largest illegal live sports piracy network with more than 1.6 billion visits in the past year.

🏀 EA Sports withdrew plans to develop a college basketball video game after some schools opted into 2K Sports’ competing proposal for inclusion in the NBA 2K series.

🏈 NBCUniversal marked its highest-grossing NFL season to date, selling out Super Bowl LX advertising inventory amid record demand and a 20% increase in digital investments led by Peacock.

🏅 India and Nigeria submitted bids to host the 2030 Commonwealth Games, with the Commonwealth Sports Federation confirming the two contenders.

Money Talks:

💰 Apollo Global Management reportedly planning to launch a $5 billion permanent sports investment vehicle, its first major allocation of permanent capital to the sports sector.

💰 Model Health raised $1 million to develop its smartphone-based platform that delivers lab-grade biomechanics and movement analysis tools for clinics and trainers.

💰 Tournated, a Latvian sports-tech startup, secured $750,000 in a strategic funding round to accelerate its mission of becoming a global leader in sports digitalisation and management.

🤝 West Ham United entered advanced talks to sell a stake in its women’s team to a U.S. private equity fund.

🏎️ McLaren Racing valued at £3.5 billion following a change in ownership structure, reflecting a more than sixfold increase since 2020.

Recap from our content archive:

🔙 STX Article: New Leagues and Emerging Formats

✅ STX Monthly: Last month’s sports tech dealflow, in case you missed it.