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- #157 📢 DOWNLOAD: Global Sports Tech VC Report 2025
#157 📢 DOWNLOAD: Global Sports Tech VC Report 2025
$12.5 Billion in disclosed deal flow - 2nd biggest year ever
Powering Innovation & Investment Insights in Sports. Every Week.
The Global Sports Tech VC Report marks our fifth report of the year, and we're closing strong. After a couple of lean years, 2025 brought real momentum: $12.5B in deal flow through October and a wave of new funds entering the market. Positive signs? Definitely. Growing pains ahead? Oh for sure. The road won't be smooth, but at least we're moving again.
💡 GLOBAL SPORTS TECH VC REPORT
2025: 2nd Biggest Year for Sports Tech Deal Flow
The Global Sports Tech VC Report 2025 is now live. Now in its 7th edition, this is our annual deep dive into where capital is actually moving in sports tech.
Let's start with the big picture and three major highlights:
2025 has brought sports tech deal flow out from the dark years of 2023 and 2024 and into the light again. With $12.5 billion in disclosed deal flow through October, it is well on track to be the 2nd biggest year ever recorded, after the post-pandemic heights of 2021. With a big finish, 2025 could even take top spot.
We've now seen $64 billion worth of deal flow in sports tech from 2021 to 2025. Across new investment and mergers and acquisitions. That's substantial and trending in a clear direction: towards Fans.
28 New Funds have been announced in 2025, with $9.5 Billion in new capital set to be deployed in Sports. 21 of those are new entrants while 7 were follow on funds from existing sports focused investors.
Solutions for Fans accounted for 58% of the five-year total for new investment. That share jumped to 75% in 2025. We marked this number at 65% in 2024, so the trend is unmistakable. The 2025 figure was driven by mega deals for Napster Corp (formerly Infinite Reality) at $3 billion and DAZN at $2.4 billion. Clear signals that investors are chasing the upside on how to get fans to pay more for the sports they love..
On the Athletes side, Oura's $900 million raise was the other standout deal for the year. But the share of total funding for solutions for Athletes dropped to 18% in 2025 from the five-year figure of 31%. Solutions for Executives also dropped, though more modestly, falling to 7% in 2025 from 11% over five years.
That's the headline story. But there's much more beneath it. In this report you will find:
A full breakdown of five-year funding and M&A cycles
A sector-level and geographical view of where capital is moving, including which categories are contracting and which are expanding
The top funded companies, along with the investors most active across stages
Deep dives on key trends: the rising popularity of debt financing, new funds targeting the sector in big numbers, and emerging trends transforming the sports media landscape
A mapped view of the global innovation ecosystem: accelerators, labs, challenges, and industry-led programs
The sports tech market isn't what it was in 2021. The lean years have taught us a lot, cleaned up a lot. Capital is getting smarter, more selective, and increasingly concentrated. This report is for anyone who needs to understand where the money is, where it's going, and what that means for what comes next.
The industry is maturing. What comes next won't look like what came before.
Upgrade to the PRO Report (Intelligence Hub Yearly)
This free version provides the full dataset at a high level. The GSTVCR25 PRO Report goes further with:
Regional funding breakdowns 2021-25 (NA, Europe, APAC, ROW)
Five-year investor activity and top funded companies
Full M&A summary 2021-25 (values, volumes, top acquirers)
Unicorn overview (by sector, region and valuation)
Deal size vs funding round analysis
Sub-sector funding snapshots
If you need the complete picture for investment, strategy, partnerships or planning, the PRO report and Intelligence Hub provides the granularity needed for decision making.
🎟️ EVENTS
Exclusive Offers for Sports Tech Nation + ISPO Munich 2025
📅 December 1-2, 2025 | 📍 Munich, Germany
🔥 STX Special: €175 (Reg. €349) with Access to Sports Tech Nation + ISPO Munich.
🚀 STX Investors Summit Special: €275 (Reg. €449) with Access to Investors Summit + Sports Tech Nation + ISPO.
📰 THE LATEST
Top News From The World Of Sports Tech & Biz
📊 Genius Sports and Publicis Sports launched an AI-driven platform called FANHub to deliver real-time global fan-engagement experiences.
🎾 The Gemini 3 Pro enabled detailed pickleball video analysis for players seeking real-time performance feedback.
🏀 Baller Mixed Reality launched a token-gated AI experience honoring NBA pioneer Earl Lloyd, enabling fans to interact with a virtual Lloyd and access mixed-reality memorabilia.
⚽ CBF selected Genius Sports to implement semi-automated offside technology in 2026, marking a major officiating overhaul for Brazilian football.
⚽ Trackman’s golf-based launch-monitor influenced three goals across Aston Villa and Portugal matches as its real-time ball-tracking tech crossed into elite football.
⚽ West Ham United teamed with Crayon and AWS to build an AI-powered talent-identification platform tailored to the club’s scouting needs.
🏎️ McLaren Racing extended its partnership with Google, highlighting Gemini’s introduction as the next step in their tech collaboration.
⚽ Globant and FIFA renewed their collaboration to provide digital services for the 2026 and 2027 tournaments.
⚽ Netflix considered a bid for Premier League broadcasting rights to rival Sky Sports and TNT Sports.
🏀 Kinexon achieved FIBA certification for its IMU and LPS basketball-tracking systems, establishing them as a global standard for accuracy and real-time performance data.
📺 Global spending on sports media rights was forecast by Ampere Analysis to surpass $78 billion by 2030, a 20 percent rise from this year.
🏎️ Formula 1 teams were valued at record levels in a new ranking that showed multiple teams surpassing the £5 billion mark.
⚽ Birmingham City revealed plans to attract a second football team, including the Lionesses, to play regularly at its proposed £1.2 billion stadium.
🎬 Warner Bros. Discovery told prospective buyers to return with improved offers by December 1.
🤺 Miles Chamley-Watson launched a World Fencing League with fellow elite athletes to modernize and commercialize fencing for new audiences.
Money Talks |
💰 Ultrahuman secured $11.3 million (₹100 crore) in venture debt to scale its metabolic-fitness platform.
💰 SportAI raised $3 million to expand its AI-powered video-analysis platform delivering professional-level performance insights.
💰 Screwball raised an undisclosed amount in pre-seed funding from Underscore VC and Character Capital to develop its sports-focused technology platform.
🤝 Leonard Green & Partners acquired a 60 percent majority stake in the Topgolf business from Topgolf Callaway Brands in a transaction valuing Topgolf at $1.1 billion.
🤝 Enhanced merged with A Paradise Acquisition Corp in a $1.2 billion SPAC deal to list on Nasdaq as sports-technology SPAC activity picked up in 2025.
🤝 George Kurtz, CEO of CrowdStrike, acquired a $300 million stake by purchasing 15 percent of Toto Wolff’s one-third ownership in Mercedes F1, valuing the team at $6 billion.
🤝 A-Champs acquired Danish smart-training innovator Goal Station to build what it called the world’s most advanced soccer performance-training ecosystem.
🤝 Seregh acquired data-analytics firm ROAR for an undisclosed amount to launch smart sports and entertainment districts delivered as a service.
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