#168 💸 Big Bets on Sports Prediction Markets

Powering Innovation & Investment Insights in Sports. Every Week.

Two more investment deals this week in sports prediction platforms. Why should you care?

For starters, Kalshi alone saw over $1 billion in trading volume on Super Bowl Sunday, up 2,700% YoY. And that's just the tip of the iceberg. If you want to understand the risks and regulatory grey area these platforms operate in vs traditional sports betting, here's one side of the story. We'll be doing our own deep dive in our upcoming, revamped Global Sports Tech Ecosystem Report.

And if you're a startup founder, make sure your company profile is verified on our Intelligence Hub. Here's how:

💡 INTELLIGENCE HUB

Get access to investors by verifying your company on the Intelligence Hub for free

If you are actively raising a funding round, you can now Verify Your Company on the SportsTechX Intelligence Hub and mark yourself as Actively Fundraising.

You can also upload your pitch deck and funding round details, making it easier for investors to assess and reach out directly.

With ~8,000 companies on there, this is how you stand out:

1. Log in/ Sign Up to the SportsTechX Intelligence Hub

2. Search for your company name in the search bar

3. Click on your company:

• On the right-bottom side of the page, select Get this company verified (under Company Actions).

• In the pop up form, complete or update your company details as needed.

• Open the Claim tab to verify your company.

• Upload your pitch deck and add your current funding round details.

• Mark your company as Actively Fundraising.

4. If your company does not appear in the database: Select Request to Add Company button from the Companies section.

Verified and actively fundraising companies are instant filters for investors to review, and contact you directly through the platform.

If you want an even closer reach to more investors, the 2026 Global Sports Tech Ecosystem Report will be out soon. Submit your interest to get featured.

📰 THE LATEST

Top News From The World Of Sports Tech & Biz

🏃 Paris Saint-Germain launched PSG Running, a global running programme designed to connect fans and runners through year-round challenges, events, and digital engagement in France and international markets.

🚀 DFL SportsInnovation revealed the five startups selected to enter the final stage of its startup competition on the first day of the 2026 event, highlighting emerging sports technology solutions.

🚴 Grit Works announced the launch of a New Zealand-based product accelerator focused on supporting cycling and outdoor technology startups with prototyping, testing, and commercialisation resources.

⚽ Watford FC launched “The Matchday Edition,” described as the world’s first personalised football match programme developed with Early Doors Sports, allowing supporters to customise content and create a digital-first matchday keepsake.

⚽ MLS expanded its use of Wicket’s facial authentication technology at league-run events this season, building on its Innovation Lab incubator programme to streamline credentialing and venue access through biometric verification.

📺 Apple TV partnered with EverPass Media to distribute its live sports programming to bars, restaurants, hotels, and gyms, expanding commercial access to Apple TV sports content beyond the home.

🏀 Shoot 360 and LA Fitness launched a pilot programme across six gyms in California, Oregon, and Washington to transform basketball spaces into gamified, data-driven training and competition environments, with plans for wider US expansion.

⚽ San Diego Wave FC signed a multiyear agreement with sponsorship management platform PlayMaker Software, becoming the startup’s first NWSL client and its second North American football club.

📺 Warner Bros. Discovery restarted negotiations with Paramount Skydance following a revised offer, potentially triggering a renewed bidding contest involving Netflix.

🏀 MSG Sports considered spinning off the New York Knicks and New York Rangers into separate publicly traded entities, separating the NBA and NHL franchises into distinct businesses.

💰 Novig raised $75 million in a Series B round valuing the sports-focused prediction market at $500 million, with backing from Pantera Capital, Multicoin Capital, and Forerunner Ventures to compete with Kalshi and Polymarket.

💰 Pred raised $2.5 million in seed funding led by Accel with participation from Coinbase Ventures via BEF and Reverie to scale its team and build an exchange-grade sports prediction platform.

💰 Israel based startup Marquee raised $1.2 million in funding from AnD Ventures and sports and technology executives to expand its AI-driven scouting and recruitment platform aimed at reducing costly football transfer mistakes.

💰 Minimis secured funding for an undisclosed amount backed by Entrepreneur VC to develop standalone smart sunglasses designed to consolidate the cardio technology stack and replace reliance on devices such as Garmin.

💰 Swing365 Golf secured strategic private investment for an undisclosed amount to accelerate expansion of its corporate golf entertainment venues across California, Georgia, and Texas.

💰 COREangels SportsTech made its first investment in Movmenta for an undisclosed amount, marking the fund’s initial deployment into sports technology focused on movement intelligence and performance optimisation.

🤝 Ergatta joined Interactive Strength, a portfolio of performance-driven fitness brands, to expand the reach of its game-based rowing fitness platform across additional connected hardware through a strategic partnership.

💸 Night, the creator-focused talent management firm, raised $70 million to expand its creator management business across gaming, music, and sports.

💸 Citizens Private Bank partnered with Harbinger Sports Partners to give wealthy clients access to private equity investments in professional sports teams and leagues through a fund co-founded by Mark Cuban and Rashuan Williams.

💸 The Seattle Seahawks were formally put up for sale 10 days after their Super Bowl victory, as Paul Allen’s estate moved to liquidate his sports holdings in accordance with his will.

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