#205 🚀 Introducing ATLAS: Our New Sports Tech Intelligence Platform

Sports Tech & Venture Intelligence. Every Week.

Big news from us this week: Our Intelligence Hub has had a major upgrade and is relaunching as ATLAS, our all-new sports tech intelligence platform now in three avatars:

• Explore to navigate the market (free to use, always),

• Raise to help founders run their fundraise, and

• Scout to help investors source and evaluate deals.

Details below. Opening access first to those who pre-registered, with wider access to follow soon.

One quick thing before we dive in: Founders, applications for the PEAK Startup World Cup close Monday 9 November. It’s your final weekend to apply.

🚀 Introducing ATLAS: Our New Sports Tech Intelligence Platform

Our SportsTechX Intelligence Hub has received a major upgrade.

Introducing ATLAS, our new purpose-built sports tech & venture intelligence platform.

10,000+ companies. 8,000+ deals. $130B+ in tracked investments.

One platform bringing together the intelligence, tools and connections Team SportsTechX has built over the last 8 years to navigate the global sports tech ecosystem.

So what’s different?

We often talk about how the ‘Age of AI’ is all about personalisation. So rather than building one product with multiple subscription plans, we've built three distinct solutions around different users and workflows.

One platform. Three solutions. For three distinct use cases:

1. Atlas Explore - For Everyone 

Built for anyone looking to navigate and understand the sports tech market. Reports, newsletters, investment analytics, frameworks, event listings, all our best content in one place. Plus extras.

Free to use, and always will be.

2. Atlas Raise - For Founders

Built for founders preparing for or already on their fundraising journey, from preparing your pitch to identifying investors and managing your raise.

Pre-registered founders: check your inbox for your early access invite, including a platform walkthrough and your access code.

3. Atlas Scout - For Investors & Accelerators

Built for investors, accelerators and anyone hunting the best companies, deals and partners, with live fundraising opportunities and intelligence to support due diligence.

Pre-registered investors: your early access is open now. Log in with your Intelligence Hub credentials.

ATLAS is opening first to those who pre-registered for early access. If that’s you, check your inbox for your invite and log in with your existing Intelligence Hub credentials.

For everyone else, the platform has limited access right now. Wider access opens soon.

In the meantime, you can still access our existing Intelligence Hub.

More about ATLAS on the link below. We’re really excited about this one.

🏆 Final Call: PEAK Startup World Cup 2027 Applications Close November 9

Taking place virtually on November 19 at 5pm CET, the qualifier will bring together startups working across fan engagement, content, streaming, ticketing, fantasy and betting.

Selected startups will get the opportunity to pitch, connect with investors and industry leaders, and compete for a place at the PEAKCONF 2027 Finals in Las Vegas, where the global winner will receive $10,000+ in cash prizes.

Applications close Monday, November 9.

⚽ Football Tech Report 2026 | LIVE

$7.5B in global dealflow. 72% of funding towards fans and content. 10 trends shaping football innovation.

Join us on Friday, 13 November at 2 PM CET for a live walkthrough of our third annual Football Tech & Business Report, covering the key investment trends, emerging technologies and innovators transforming the industry.

Hosted by: SportsTechX
Partners: Soccerment & Playermaker

Top News From The World Of Sports Tech & Biz

🏀 FIBA scheduled automated video-system trials in Nyon, Switzerland, for December 14–16 to assess camera-based basketball recording, production and analysis under game-like conditions.

⛳ Sky Sports secured exclusive UK rights to the first two seasons of women’s team golf league WTGL and extended its TGL rights for another two years.

⛳ Topgolf and TMRW Sports announced a multiyear partnership that brought TGL and WTGL competition holes, watch parties, promotions and fan experiences to Topgolf venues and Toptracer Range facilities worldwide.

⚽ Genius Sports expanded its partnership with the Argentine Football Association to introduce GeniusIQ-powered semi-automated offside technology in the Liga Profesional de Fútbol, using camera tracking, AI and decision visuals to speed up and clarify reviews.

🏎️ Ultrahuman partnered with all-female driver development program More than Equal to use the Ultrahuman Ring to track drivers’ sleep, training and recovery and address gaps in women’s motorsport performance data.

📊 Goldman Sachs projected continued growth in sports investment and commercial activity, with its report estimating global sports media-rights value at $67 billion in 2026.

🏀 Mark Walter and Josh Kushner reportedly finalised terms for the sale of the Los Angeles Lakers at a $12.5 billion valuation, with a formal agreement and NBA review still pending.

💰 UNA Sports Group led an undisclosed eight-figure investment round in The Curling Group, alongside Relay Ventures, to support the company behind the Grand Slam of Curling, Rock Channel and Rock League as it expanded professional curling.

💰 SPORTA, a developer of financial and digital infrastructure for the sports economy, secured approximately $6.7 million in follow-on funding from Lazaroo-Hood Group as it pursued regulatory approval to become the UK’s first fully authorised bank dedicated to sport.

💰 Let’s Game Now raised approximately $3.2 million in a round led by Anand Mahindra, Bestvantage Investments and an unnamed UAE family office, to develop the Indian Super Gaming League, a franchise-based gaming competition.

💰 OnSport AI, a Miami-based startup that uses tracking data and video to assess athletes’ injury risks, raised $2 million in pre-seed funding led by owners of overseas basketball teams.

💰 Dallas Cowboys quarterback Dak Prescott invested an undisclosed amount in football protective equipment brand LEGION and became its partner and ambassador.

💰 LvlUp Ventures invested an undisclosed amount in Tosch.ai, a pre-revenue startup based in Andover, Massachusetts, which collected and standardised team, athlete and coaching data from about 2,000 US colleges and universities in one platform.

💰 OBSESS, an Indian fitness and sports technology startup, raised an undisclosed amount in an angel funding round.

🤝 Bilt, a New York-based neighborhood commerce and rewards platform, agreed to acquire sports loyalty technology company LAVA for $300 million, adding its relationships with more than 50 professional sports teams to expand Bilt’s loyalty platform beyond housing.

🤝 Revelyst acquired UK-based Optimum Golf Technologies for an undisclosed amount to strengthen European distribution of its Foresight Sports and Bushnell Golf products, with the business set to operate as Revelyst Golf Technology Europe.

🤝 EvoNext Holdings and Ascend Sport Technology signed a merger agreement, subject to shareholder approval, to form a SIX Swiss Exchange-listed sports technology company under the Ascend Sport Technology name.

🤝 Patrick Dumont and Sivan Ochshorn bought Miriam Adelson’s Dallas Mavericks shares for an undisclosed amount, giving the Dumont family a controlling 69% stake in the NBA team.