#84 💻 Sports Tech Webinars you should not miss

News, features & insights from the world of Sports Tech. Every Week.

A look at the three major trends in SportsTech leads this week's newsletter. Plus, if you haven't had the time to read our recent reports, we have a couple of webinars coming up to walk through them. Details below.

As always, Happy Friday 😎 

TOP 3 Sports Tech Trends for the Future!

Building on the latest Global Sportstech Ecosystem Report 2024, we’re presenting to you three deep dives into innovation trends at the forefront of the sports industry, all driven by tech companies. A growing focus on B2B solutions, whose share of total investment is higher than ever before. Fitness Tech continues to turn it up, with new segments attracting investor interest- In 2023 it was GymTech. BigTech (Apple, Amazon, Google, Meta & others) are also heavily investing in sports, in various ways. From wearables to livestreaming to tech partnerships, they are in BigTime.

Download the full report for more. Till then, here are the highlights.

Webinar: Innovation Challenges Faced by Sports Organisations ft. Teamworks

📢 No time to read the full report? We got you.

We’re hosting a 60 mins webinar next week presenting key results from our survey report on Innovation Challenges faced by Sports Organisation.

Leaders featured in the report will share their perspective on the biggest challenges they face in striding towards the future of sport.

Sign up to hear from former Olympian Rodrigo Garza from the IOC, Carolina Chiappero from Juventus & Mitch Heath from Teamworks alongside SportsTechX co-founder and moderator for the session Rohn Malhotra.

If you still want to you can download the full report here. Else just sign up for the webinar. (Or show us some love and do both!)

Global Sports Tech Ecosystem Report 2024!

Haven’t downloaded The Global SportsTech Ecosystem Report 2024 yet? Plenty of good stuff in there-

✅ Overview of the investment environment: Where is the money going?

✅ Top Trends in 2023: B2B solutions gaining importance; Fitness tech continues to attract investors; BigTech (Apple, Amazon, Google, Meta & others) investing heavily in sports, in various ways.

✅ Overview of Global SportsTech Ecosystem: Who is doing what & where?

Top News from the World of Sports Tech

🎮 The International Olympic Committee is proposing the creation of Olympic Esports Games. Members will vote on the proposal at the IOC session to be held during the Olympic Games Paris 2024.

💻 Following the launch of the Olympic AI Agenda, a new AI-powered monitoring service will protect athletes and officials from online abuse at the Olympic and Paralympic Games Paris 2024. 

⛳ T-Mobile has partnered with the PGA to bring 5G technology to the KPMG Women’s PGA Championship. This will cover real-time player data and tracking, enhanced views of holes, AR fan experiences and optimized event operations.

⚽ The TRACAB SAOT system has been officially certified by FIFA. It utilizes advanced tracking camera tech and ML algorithms to automatically detect offside situations with a 360 view.

🏏 The ICC launched - ICC Immersive, a new app developed in collaboration with Quidich, in which Apple Vision Pro users will be virtually transported onto the cricket pitch, surrounded by the crowd and interactive data overlays & visualizations. (more on our pod below)

🎮 Malta-based Eden Esports, in partnership with h8r.gg, will debut new broadcasting solutions for a female Counter-Strike 2 event, enabling broadcasts without an on-site crew.

🚴 After GPS Sports watches, COROS brings COROS DURA- new solar-powered GPS bike computer- which will support 120 hours of ride time with full GPS on a single charge, lightning-fast upload speeds and solar panels on the computer that’ll add up to two hours of ride time for every hour of direct sun exposure.

🏈 The Canadian Football League, TSN, and Genius Sports will present augmented live streams during regular season and postseason games, and the 111th Grey Cup. Along with new statistics & insights come other features - players will be identified by name and position, their speeds will be measured, the quarterback's time to throw will be tracked and more. 

Money Talks:

🤝 Liberty Global will take a 65% stake (for an undisclosed amount) in the Formula E electric car racing world championship after buying out Warner Bros Discovery.

💰 Myocene, a Liège, Belgium-based sports-tech startup developing a unique device to measure muscle fatigue, raised €3 million in funding. 

💰 LunchTable, focused on fan engagement, raised $2.4 million in seed funding led by Cleveland’s JumpStart Ventures

💰 US-based AnyCreek, a marketplace to book outdoor guided experiences like fishing and hunting, secured $1.8 million in seed funding.

💰 Gracia AI, US based startup creating photorealistic volumetric videos for Spatial Computing, raised $1.2 million in seed funding.

💰 Singapore based Speediance, a connected home fitness solution, secured Pre-A funding raising over $1 million.

💰 Loop Golf, the online booking platform for golfers raised a $1 million seed funding round.

💰 TOCA Football, tech-enabled soccer experiences company, introduced World Cup veteran, MLS Cup-winning superstar Kellyn Acosta, as the newest stakeholder (undisclosed amount).

🤝 US based Satisfi Labs, an AI-powered Conversational Experience Platform, acquired Indian startup Factoreal, an omnichannel marketing automation platform, for an undisclosed amount. (Check them out on our pod)

🤝 Naomi Osaka’s media company, Hana Kuma, gets an undisclosed investment from The Players Fund. 

Latest from our channels

🎙 #208 Quidich Innovation Labs: Transforming Sports Broadcast

First company in the world to provide broadcast grade AR on a drone.

Meet Rahat Kulshreshtha, the Co-Founder of Quidich Innovation Labs- the leading Sports Broadcast & Filming Solutions company in India. They provide special camera services integrated with augmented reality and real-time player tracking + products powered by remote-controlled camera systems. Recently, also deploying their proprietary real-time optical player-tracking solution, Quidich Tracker (QT).

🔙 STX Article: All New IPL Technology- Smart Replay System to Multicam

✅ STX Monthly: Last month’s sports tech dealflow, in case you missed it.

💪🏽 SportsTech AllStars Recap: Innovation in Sports Organisations