#88 💰 New $75m SportsTech Fund

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News, features & insights from the world of Sports Tech. Every Week.

Hope your day wasn’t too affected by the Microsoft outages. If it was (or wasn’t) some of the memes going around might cheer you up. Can always trust internet humour to save the day. Some issues at our end (causing a newsletter delay) but not too bad.

As always, have a great weekend

Broadcast Innovation at Paris 2024 Games

The Paris Olympics 2024, an important event for any sports fan, is right around the corner. This event provides the perfect stage to debut groundbreaking innovations in SportsTech.

Since 2017, Intel has been a Worldwide Olympic Partner, collaborating with the International Olympic Committee (IOC) to transform the games with new levels of interaction, connectivity, and fan experiences. Some of their more notable innovations include drone solutions back in the 2018 Winter games in Pyeong Chang while 3DAT (3D Athlete Tracking), 2020Beat, Intel® True View and the Tokyo 2020 5G Project were all at the 2020 Tokyo Games. 

This year, the games will see some pretty major innovations in broadcast technology. For eg, Paris 2024 will be the first edition of the Olympics to utilize Intel Xeon processors to showcase an end-to-end, low-latency 8K broadcasting experience transmitted over the open internet for every event at the Olympic and Paralympic games.

Check out our article for more on that and other broadcast innovation you can expect to see at the Paris games.

Top News from the World of Sports Tech

🏈 Major League Rugby announced the introduction of innovative broadcast graphics, provided by Sportable, for the upcoming MLR Playoffs presented by SportsBreaks.com, powered by a smart ball data. 

🎮 The IOC announced that it has partnered with the National Olympic Committee (NOC) of Saudi Arabia to host the inaugural Olympic Esports Games 2025 in the country. 

🏀 The WNBA agreed to a new deal with ESPN, Amazon and NBC, that’d pay the league about $2.2 billion over the next 11 years. We checked the math and that’s a nifty ~$200 million a year.

💪🏽 Following the IOC, now ATP, Tennis Data Innovations (TDI) and Sportradar teamed up to launch a new AI-powered service, Safe Sport, to address online abuse targeting professional tennis players.

 🎟️ Fanatics announced the launch of a new collectibles marketplace, Fanatics Collect, to connect buyers and sellers of trading cards and memorabilia through fixed-price listings and auctions.

🏆 nWay launched exclusive Olympic Games Paris 2024 Mascot NFT digital pins, capturing the playful spirit and energy of the Olympic Games through digital collectibles. 

🏈 scoutSMART, the innovative provider of football recruiting analytics, announced the launch of analytics for the fast-growing sport of flag football.

🎦 The Atlantic Coast Conference to collaborate with Apple to bring iPad technology to the sidelines and coaching booths for the upcoming season.

💪🏽 David Beckham co-founded a new health and wellness brand, IM8, centered on consumer health products. He also signed on as a strategic investor in Prenetics, the health sciences biotech company that will serve as his IM8 partner. 

Money Talks:

💸 OneTeam Partners, the commercial venture created by the NFLPA & MLBPA, is planning a $75 million fund to to invest in early-stage businesses that support athletes.

💸 Former Arsenal footballer Nicklas Bendtner, launched an esports-focused investment company called Legendary Gaming Group, which has already acquired majority stakes in several esports companies including New Breed Agency, Legendary Arena and Team Singularity.

💰 World’s first F1 experiential hospitality brand, F1® Arcade, completed a growth financing round of $130 million, funded by Cheyne Capital, Liberty Media Corporation, Permira Credit and OakNorth. 

💰 Pelotero, a player intelligence platform that helps coaches deliver personalized development in real time, raised $3 million in a seed funding round led by Greg Ciongoli and Bennett Fisher. 

💰 Luscid, a UK based software platform for brands to track sponsorship opportunities using data-driven insights, secured £1 million in a seed funding round. 

💰 SportAI, which provides analytics for fantasy sports and sports betting, was awarded $ 43,750 in grants from Arlington Economic Development’s AIF (Arlington Innovation Fund). 

🤝 EveryMatrix, acquired full turnkey and specialist sportsbook technology provider FSB Technology, in a new all-cash deal of na undisclosed amount.

🤝 New Zealand-based esports tournament organiser and production company LetsPlay.Live was acquired by Singaporean gaming media company Dynasty Gaming and Media, for an undisclosed amount as well. 

💰 UK activewear brand Tala, secured a £5 million investment from a syndicate of leading investors to support international expansion in the US.

Global Sports Tech Ecosystem Report 2024!

📢 Have you read the full Global SportsTech Ecosystem Report 2024 yet?

An investment overview and trend analysis of 3 geographies - North America, Europe & Asia-Pacific; along with the top Innovators & Startups.

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🎙 #212 Hawk- Eye Innovations: Broadcast Leader in Live Sports

Lawrence Platt, Managing Director of Tour Sports at Hawk-Eye Innovations Ltd, talks about his journey, what they do at Hawk-Eye, their in- house inventions and innovations, the purpose and use cases of these grand technologies, different technological needs in sports today, various success stories and how they achieved them. We also talk about what the near future in sports tech looks like plus a lot more in detail.

Recognised as a global leader in the live sports arena, pioneering change across Broadcast Production, Officiating and Performance through cutting-edge technology. Hawk-Eye delivers best-in-class technology to rights holders, officials, broadcasters, and more across the full video and data value-chain, constantly supporting the growth of sport through technology- from the field to the fan.

🔙 STX Article: Top 3 Sports Tech trends for the future!

✅ STX Monthly: Last month’s sports tech dealflow, in case you missed it.

💪🏽 SportsTech AllStars Recap: Innovation in Indian Sports Tech

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