#91 📢 Exclusive Insights: Conversations with Top Innovators in Sports Broadcasting

News, features & insights from the world of Sports Tech. Every Week.

A summary of our conversations with innovators in Sports Broadcasting, capped off by a tour of the International Broadcast Centre (IBC) in Paris earlier this week. Seeing that tech first hand speaking with the people delivering it was really cool.

There’s so much innovation happening around live sports broadcast. The screen based experience is already pretty good and only going to get better. Time for the live in-venue experience to catch up.

As always, have a great weekend!

SportsTech Allstars Recap: Innovation in Broadcasting Tech

With all the growing momentum around sports broadcasting - Recent major events of Euro 2024 & Paris Olympics, NBA’s record $77 bln rights deal etc. - we spent the last 6 weeks speaking with innovators in broadcasting technology.

From startups & scaleups, from data collection to visualisation, from VR and multiview experiences, to anti-piracy and content optimisation, - we’ve covered a lot of topics.

Here's the list of guests we've had on the pod:

🎙 Rob Koenen, Co-Founder & CBO at Tiledmedia

🎙 Amos Varon, Chief Revenue Officer at Videocites

🎙 Lawrence Platt, Managing Director of Tour Sports at Hawk-Eye Innovations Ltd

🎙 Anna-Carin Månsson, CEO and Manni Svensson, Executive Chairman of 1080 Motion

🎙 Andrew O'Neil , Head of Sport at Vizrt

🎙 Carlos Ballesteros Hernández, Co-founder & CEO at Pendular

As part of the series we also had a look at the New Broadcast Innovations by Intel for Paris 2024 Games and even got to visit the International Broadcast Centre (IBC) in Paris to take a first hand look at all the latest tech. 8k broadcast, AI based highlights & multiview, 3D imaging for AR fan experiences, we got the lot. That deserves an article of its own, so keep an eye out 👀 

Has been really fun series, one that we're sure to do a follow up on given how fast this space is moving.

Top News from the World of Sports Tech

🚀 NBA Launchpad Demo Day was hosted at the NBA 2K25 Summer League in Las Vegas. The 2024 NBA Launchpad companies included: Dimension Studio, Plantiga, Reboot Motion, TextQL and Tonnser. 

💪🏽 SmartMedia Technologies (SMT) is powering a cobranded rewards program centered around the 2024 Paris Olympics called “My Olympic Rewards” through its Gamified Giveaways platform. The program will include sponsored elements from Intel, Samsung and Visa, as well Olympics-specific rewards.

💻 The award-winning Yahoo Fantasy App unveiled new design and $1 million giveaway for 2024 season.

⚽  Esports football game GOALS announced a Women’s Community Cup that will take place this month, kicking off August 9th. The event will offer players the chance to compete for its $2,500 prize pool.

🎦 Sky Sports launched their new channel and streamer Sky Sports+ earlier this week. Hundreds of hours of live sport available to stream, with four times as many matches from the EFL and all 72 teams featured over 20 times a season. 

🌐 The 2028 L.A. Games is planning to use AI-powered design techn developed by SF-based software developer Autodesk to create complex 3D designs for those building overlays at lightning speed in an effort to save time and money. 

Money Talks:

💰 DuelNow, an Arbitrum-based sports betting platform, closed an $11 million funding round led by GEM Digital Limited. Venture capitalists are placing big bets on Web3 gambling.

⚽ Real Madrid striker Kylian Mbappe became the majority owner at Ligue 2 club Caen via his Coalition Capital investment fund.

Innovation Challenges Faced by Sports Organisations ft. Teamworks

📢 Have you read the full report on Innovation Challenges Faced by Sports Organisations yet?

A Survey of Innovation leaders at Sports Organisations in partnership with Teamworks. Sources of new capital in sports & Key trends driving innovation: For Athletes, for Fans & for Executives working in the sports industry.

Latest from our channels

🎙 #215 Pendular: AI-driven sports highlights in real time

Last in our series on innovations in sports broadcasting, this week we have Carlos Ballesteros Hernández, Co-founder & CEO at Pendular. Pendular generates automated highlights and real-time clips from streaming feeds for clubs and broadcasters. Their technology eliminates the need for manual editing and saves costs for companies. Their turnaround time for generating highlights is just one to two minutes. They are now working with top sports entities like the Australian Open and are growing rapidly. 

• The future of sports content involves personalized and hyper-personalized content, and AI will play a crucial role in generating and analyzing content.

• Linear TV will not die, but the way people consume content is changing, and companies need to adapt to new consumption patterns.

• They started with a focus on vertical video content and have expanded to other formats.

• They are working on implementing AI capabilities to analyze entire games and personalize content.

🔙 STX Article: Innovative Fan Engagement- The Future of Sports in the Metaverse, Web3, and Beyond

✅ STX Monthly: Last month’s sports tech dealflow, in case you missed it.

💪🏽 SportsTech AllStars Recap: Innovation in Indian Sports Tech