Featured #8 📥Global Sports Tech VC Report 2025 LIVE

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📥 2nd Biggest Year Ever Recorded in Sports Tech

The Global Sports Tech VC Report 2025 is now live. Now in its 7th edition, this is our annual deep dive into where capital is actually moving in sports tech.

Let's start with the big picture and three major highlights:

• $63.4B - Global Sports Tech Dealflow Since 2021 to 25
  $12.5B through Oct 2025, projected $16B by year end

• $3B - Largest round raised by Napster Corp (formerly Infinite Reality)
  Biggest M and A: $1.75B acquisition of FanDuel (+Flutter Entertainment acquired remaining 5 percent stake in FanDuel)

• $9.5B - New capital deployed across 28 funds
  21 new entrants plus 7 follow on funds

• 45 SportsTech unicorns in 2025
  $208.7B in combined valuation

• 100 plus Active innovation initiatives worldwide
  Includes accelerators, labs, challenges and ecosystem programmes

2025 has brought sports tech deal flow out from the dark years of 2023 and 2024 and into the light again. It is well on track to be the 2nd biggest year ever recorded, after the post-pandemic heights of 2021. With a big finish, 2025 could even take top spot.

We've now seen $64 billion worth of deal flow in sports tech from 2021 to 2025. Across new investment and mergers and acquisitions. That's substantial and trending in a clear direction: towards Fans.

Which sectors attract the most funding?

Solutions for Fans accounted for 58% of the five-year total for new investment. That share jumped to 75% in 2025. We marked this number at 65% in 2024, so the trend is unmistakable. The 2025 figure was driven by mega deals for Napster Corp (formerly Infinite Reality) at $3 billion and DAZN at $2.4 billion. Clear signals that investors are chasing the upside on how to get fans to pay more for the sports they love.

On the Athletes side, Oura's $900 million raise was the other standout deal for the year. But the share of total funding for solutions for Athletes dropped to 18% in 2025 from the five-year figure of 31%. Solutions for Executives also dropped, though more modestly, falling to 7% in 2025 from 11% over five years.

Top Funded Companies of this year?

Funding in 2025 was shaped by three mega-rounds: Napster Corp. ($3.0B), DAZN ($2.4B), and Oura ($900M), which together captured over half the year's capital. Beyond the headline deals, Teamworks ($235M), Eight Sleep ($100M), and Underdog Fantasy ($70M) led a strong mid-tier focused on sports data, recovery tech, and fan engagement. In total, 21 companies raised more than $20M and 41 raised above $10M, demonstrating real depth beyond the mega-rounds. The year reinforced a clear pattern: fewer deals, larger checks, concentrated conviction.

1. Napster Corp – $3000 million

2. DAZN – $2414 million

3. OURA – $900 million

4. Teamworks – $235 million

5. Eight Sleep – $100 million

6. Underdog Fantasy – $70 million

7. Playtomic – $59.8 million

8. CourtReserve – $54 million

9. Cricbuzz – $50 million

10. STRIKR – $50 million

Who are the most active investors?

See the small-ticket investors driving early-stage activity worldwide. The most active investors reveal a divide between volume players and specialists.

Over 2021–2025, one fund led with 29 investments, followed by another with 22 and third on the list has 20 investments. In 2025 alone, 2 funds topped with 6 investments each, while the second made 3.

The shift from high-volume accelerators to strategic investors reflects a maturing market where deployment has slowed but conviction around fan engagement and performance tech remains strong.

Get details of each investor, stage, companies invested, amounts, sectors and much more on the PRO Version of the Global Sports Tech VC Report 2025.

The GSTVCR25 PRO Report goes further with:

• - Regional funding breakdowns 2021-25 (NA, Europe, APAC, ROW)

• - Five-year investor activity and top funded companies

• - Full M&A summary 2021-25 (values, volumes, top acquirers)

• - Unicorn overview (by sector, region and valuation)

• - Deal size vs funding round analysis

• - Sub-sector funding snapshots

If you need the complete picture for investment, strategy, partnerships or planning, the PRO report and Intelligence Hub provides the granularity needed for decision making.

What else do I need to know about how the sports tech market is changing?

This summary is just the headline story. But there's much more beneath it. In the report you will find:

• A full breakdown of five-year funding and M&A cycles

• A sector-level and geographical view of where capital is moving, including which categories are contracting and which are expanding

• The top funded companies, along with the investors most active across stages

• Deep dives on key trends: the rising popularity of debt financing, new funds targeting the sector in big numbers, and emerging trends transforming the sports media landscape

• A mapped view of the global innovation ecosystem: accelerators, labs, challenges, and industry-led programs

The sports tech market isn't what it was in 2021. The lean years have taught us a lot, cleaned up a lot. Capital is getting smarter, more selective, and increasingly concentrated. This report is for anyone who needs to understand where the money is, where it's going, and what that means for what comes next.

🔗 QUICK LINKS

• DOWNLOAD: Football Tech Report 2025

• GET FEATURED: Global Sports Tech Ecosystem Report 2026

💻 WEBINAR

You’re invited to join the Global Sports Tech VC Report webinar live with PEAK

60 minute deep dive into investment activity in the Global Sports Tech Ecosystem

• - Analysis of investment data from the last 5 years- a geographical and sector perspective

• - Top companies in Sports Tech, including most funded + M&As, IPOs and unicorns, and the investors behind the deals

• - Innovation trends at the forefront of the Sports Tech industry along with expert interviews

• - Dashboards for the global Sports Tech industry

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